What is Creashock?

In a lot of organizaties, innovation is playing an important role. Though, quite some companies and organizations do not feel the urge to innovate. When they are going good, why should they innovate?

The answer is simple: because people feel the need to create. It gives us satisfaction when we can make things which we can share with other people or when something happens with our ideas. It makes us happy if we can help to improve the life of other people. We feel great if we can detect new things, if we can develop our skills and talents and if we can create beautiful things with them. Our life gets meaning that way. Creativity and innovation can also enable healthy margins and wealth.

Ironically, most of the organizations do not use the innovation potential of their organization. On average, only 20% of the people are involved in idea generation. The other 80%, the forgotten part of innovation, are often busy with the execution of these ideas or not at all involved in innovation. Nevertheless, also they can have fresh ideas for your products, services or organization.  

If you stimulate individual creativity and make use of the collective power of innovation, you have the key for future success in your hands. Creativity Shock is learning you how to do that.

More info obout the book Creashock.