The book is an important tool to create a creativity shock in every company, organization, service or school. Some important questions are treated in the book:
How do you get yourself more and better ideas?
How do you get more and better ideas in your organization?
How do you realize your ideas and how do you create an innovation culture in your organization?
The process which you encounter in the book, is not complex. No difficult theories but an easy method which is based on own experience and investigation. It requires though discipline and people who are committed to realize such a creativity shock in practice.
It is not only possible in big companies, it works also for smaller organizations.
The book gives some concrete examples of organizations which are busy with their creativity shock. Read their story here: Vandevelde, ANWB, Televic, GetNoticed, eLaN
At the end of the book, we ask a couple of important questions: